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Glossary
Plain-English definitions of the metrics and concepts that actually move a channel — and what to do about each.
The % of people who click your video after seeing the thumbnail.
How many times your thumbnail was shown to viewers.
The average time viewers actually watch your video.
The curve showing where viewers drop off through your video.
Total minutes viewers spend watching your content.
Your actual earnings per 1,000 views, after YouTube's cut.
What advertisers pay per 1,000 ad impressions.
Your title + thumbnail — the promise that earns the click.
The image that does most of the work of earning a click.
The first few seconds that decide whether viewers stay.
A video that massively outperformed its channel's norm.
YouTube's monetization program with eligibility thresholds.
All the ways a channel turns attention into revenue.
The recommendations beside/after a video — a top traffic source.
Home feed and other YouTube-surfaced placements.
Vertical videos under ~60s with their own feed and algorithm.
Viewers who opted in — a loose, lagging signal of value.
The specific topic + audience a channel serves.
A channel grown without showing the creator on camera.
YouTube's recommendation system that decides who sees your video.
How CTR changes as a video gets more impressions.
Videos that keep getting views long after publishing.
Growit's free AI scan reads your CTR, retention, and packaging — and tells you the one fix that matters most.
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