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What is CPM (Cost Per Mille)?

CPM is the advertiser-side rate before YouTube's split. Your RPM is always lower than your CPM.

Why it matters for growth

High-CPM niches (finance, B2B, tech) can monetize at a fraction of the views a low-CPM niche needs. It shapes which niche is worth your time.

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Related terms

RPM (Revenue Per Mille)Monetization