O1 / CREATOR REFERENCE

What is CPM (Cost Per Mille)?

What advertisers pay per 1,000 ad impressions.

THE CREATOR GLOSSARY

01 / THE DEFINITION

CPM (Cost Per Mille), explained.

CPM is the advertiser-side rate before YouTube's split. Your RPM is always lower than your CPM.

02 / THE CONTEXT

High-CPM niches (finance, B2B, tech) can monetize at a fraction of the views a low-CPM niche needs. It shapes which niche is worth your time.

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