01 / THE DEFINITION
RPM (Revenue Per Mille), explained.
RPM is total revenue (ads, memberships, etc.) divided by views, ×1,000. It's what you actually keep — unlike CPM, which is what advertisers pay.
02 / THE CONTEXT
Why it matters for growth
RPM varies hugely by niche. Knowing yours tells you whether to chase views, switch formats, or add non-ad revenue.