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What is RPM (Revenue Per Mille)?

RPM is total revenue (ads, memberships, etc.) divided by views, ×1,000. It's what you actually keep — unlike CPM, which is what advertisers pay.

Why it matters for growth

RPM varies hugely by niche. Knowing yours tells you whether to chase views, switch formats, or add non-ad revenue.

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Related terms

CPM (Cost Per Mille)Monetization YPP (YouTube Partner Program)