Estimate how much money your YouTube channel earns.
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It estimates how much your channel earns from ads by combining your views with an RPM (revenue per 1,000 views). Enter a monthly view count and your RPM, and it projects earnings per video, per month, and per year.
YouTube keeps about 45% of ad revenue and pays you the rest. Your take-home rate is your RPM. Because RPM depends on niche, audience country, and ad demand, two channels with identical views can earn very different amounts.
There's no single number. High-RPM niches (finance, business, tech) can clear $10–20 per 1,000 views; broad entertainment often sits under $3. Sponsorships, memberships, and products usually outearn ads once a channel is established.
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It varies a lot by niche and audience. After YouTube's 45% cut, most channels earn an RPM (revenue per 1,000 views) somewhere between about $1 and $20 — finance and business sit high, entertainment and gaming sit low. Enter your own RPM for the most accurate estimate.
That's your RPM. YouTube keeps roughly 45% of ad revenue, and once ad fill rate is factored in your effective RPM often lands near CPM × 0.45 — so a $10 CPM nets in the ballpark of $4.50 per 1,000 views. It still swings widely by niche and geography.
It's a directional estimate, not a guarantee. Actual earnings depend on ad fill rate, audience location, content type, and seasonality. Use your real RPM from YouTube Studio for the closest number.
In YouTube Studio → Analytics → Revenue tab. Enter that figure here to model monthly and yearly earnings against your view counts.
