How is the sponsorship price calculated?
The calculator uses an open CPM formula: base price = (average views ÷ 1,000) × CPM. That base is the low end of the range, and the high end is 2× the base, reflecting that integrations, strong niches, and engaged audiences command a premium over a bare mention. Nothing is hidden or weighted behind the scenes.
What CPM should I enter?
Sponsorship CPMs vary widely by niche, audience geography, and ad format — a finance or B2B software audience is worth far more per view than broad entertainment. Rather than assume a number for you, the tool asks for your own CPM. Good starting points: rates from past deals, what sponsors in your niche have offered, or public rate discussions among creators at your size.
Should I price on views or subscribers?
Views. Sponsors pay for the people who will actually see the integration, and average recent views predict that far better than subscriber count. Use your median views over the last 5–10 regular uploads, excluding outliers, for a baseline sponsors will accept.
Is the suggested range negotiable?
Yes — treat it as a starting bracket, not a quote. Usage rights, exclusivity, dedicated videos versus 60-second integrations, and cross-posting to Shorts or other platforms all justify charging above the range.
Is the calculator free?
Yes. It runs entirely in your browser, is free to use, and requires no account or signup.